How AI Is Transforming Business Video Production: From Editing Rooms to Entrepreneurial Toolkits
Video is now a critical part, if not the most important part of today's online marketing; but today’s algorithms demand more content, more often, just to stay visible. So how do you stand out with original, effective content without burning out or drowning in production demands?
In this ScreamingBox Technology and Business Rundown podcast podcast, we are going to look at how AI can help companies generate quality marketing content flows with Lisa Vecchio - Marketing Lead at VEED.
Lisa is a global B2B marketing leader who’s spent 20 years - proving that marketing can be bold, human, and genuinely growth-driving.
She’s built and scaled SaaS brands across the US, UK, Europe, and Australia, leading go-to-market strategies that unite product, sales, and marketing around meaningful, measurable outcomes.
Now, she is leading marketing at VEED, an AI video creation platform built for marketers and entrepreneurs who not only need to go from idea to publishable video in a single workflow - they need to generate a continuous content stream.
Examples of Veed in this podcast: AI Generated headshot from image in the beginning intro of the video with voice from text, and all subtitles were done in Veed.
Timeline Summary:
0:00 Introduction to AI in Business Video Production
2:12 The Journey into Marketing
5:49 Impact of AI on Marketing Over the Past Decade
7:55 Optimizing Video Content for Search and Discoverability
14:04 Challenges and Best Practices in Video Content Creation
16:38 Workflow and Tools for AI Video Production
22:59 Integration of AI with Automation and Workflow Tools
27:15 Future of AI in Video Production
56:17 Veed's Role in Business Video Production
58:37 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Lisa Vecchio = https://www.linkedin.com/in/lisavecchio/
Website = https://www.veed.io/
In this ScreamingBox Technology and Business Rundown podcast podcast, we are going to look at how AI can help companies generate quality marketing content flows with Lisa Vecchio - Marketing Lead at VEED.
Lisa is a global B2B marketing leader who’s spent 20 years - proving that marketing can be bold, human, and genuinely growth-driving.
She’s built and scaled SaaS brands across the US, UK, Europe, and Australia, leading go-to-market strategies that unite product, sales, and marketing around meaningful, measurable outcomes.
Now, she is leading marketing at VEED, an AI video creation platform built for marketers and entrepreneurs who not only need to go from idea to publishable video in a single workflow - they need to generate a continuous content stream.
Examples of Veed in this podcast: AI Generated headshot from image in the beginning intro of the video with voice from text, and all subtitles were done in Veed.
Timeline Summary:
0:00 Introduction to AI in Business Video Production
2:12 The Journey into Marketing
5:49 Impact of AI on Marketing Over the Past Decade
7:55 Optimizing Video Content for Search and Discoverability
14:04 Challenges and Best Practices in Video Content Creation
16:38 Workflow and Tools for AI Video Production
22:59 Integration of AI with Automation and Workflow Tools
27:15 Future of AI in Video Production
56:17 Veed's Role in Business Video Production
58:37 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Lisa Vecchio = https://www.linkedin.com/in/lisavecchio/
Website = https://www.veed.io/
Creators and Guests
Host
Dave Erickson
Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.
Guest
Lisa Vecchio
Lisa is a global B2B marketing leader who’s spent 20 years - proving that marketing can be bold, human, and genuinely growth-driving. She’s built and scaled SaaS brands across the US, UK, Europe, and Australia, leading go-to-market strategies that unite product, sales, and marketing around meaningful, measurable outcomes. Now, she is leading marketing at VEED, an AI video creation platform built for marketers and entrepreneurs who not only need to go from idea to publishable video in a single workflow - they need to generate a continuous content stream.
