ScreamingBox developer extraordinaire.

Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.

Per is the best-selling author of "The Price Whisperer - A Holistic Approach to Pricing Power" and a member and thought leader at the Forbes Business Council and the C-Suite Hero Club. He was recently identified as among the "The 10 Most Visionary Leaders Making a Difference in 2023" by Inc. Magazine and was recently identified as among the "Top 50 Global Thought Leaders in Sales" by Thinkers360. At his company Sjöfors & Partners, he leverages the proprietary AI software that they developed as well as predictive analytics, and value research - in order to align product features, marketing messages, and customer segments with optimal pricing levels. With over 700+ client engagements, his proven process has delivered remarkable client results, such as a doubling of growth rate and a 25% - 40% increase in margins.