What’s a company business culture and how can it help your company grow?

How to grow your Start-up and jump start your sales! What is your company's business culture and how can you use it to grow your business?

In this month’s podcast, Dave Erickson and Botond Seres get some culture in this ScreamingBox podcast by talking with Russel Dubree - founder of Performance Faction.

Russel is a well respected business coach who is insanely passionate about helping Business owners scale their business in a way that brings profit, purpose, and meaning in their lives. After a tour as an officer in the United States Air Force, and a few other start-ups in between, he co-founded the digital agency Lifeblue.

After 15 years he sold a majority stake in the company in 2017 at an eight figure valuation. Near the end of 2021, he felt his time as a digital agency operator had reached its end, and decided to focus on helping other business owners create successful businesses that are profitable, sustainable, and built to last. To this end, he started Performance Faction Consulting; to help businesses reach their full potential by setting up the right foundations and a business culture needed for success.

In this podcast, we are going to discuss business culture and how it affects your growth - from startup to sales - how to make growth happen.


00:04 - Does your startup or small business culture matter?
02:21 - What is business culture? What does it mean?
10:36 - What advice do you have for small businesses that have a small team with different personalities?
17:36 - The importance of having a mission statement in the beginning.
21:49 - How to internalize the concept of vastly different levels of motivation.
25:30 -  As a business scales up, how do you keep it so that you can still motivate people not just with money, but with relationships and treating them well?
29:48 -  How to mitigate or how to mediate the earn more/spend less conflict?
32:21 - Why remote work is still a hot topic for business owners.
36:26 - What role does AI play in business culture?
43:55 - Some people welcome change and want change, some people don’t.
47:29 - Most small businesses struggle with sales and culture, how do they deal with that?
51:29 - How much should a business go into planning and figuring out what type of people they want in their business?

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Russel Dubree = https://www.linkedin.com/in/russeldubree/
Performance Faction = https://performancefaction.com/

To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

Creators and Guests

Botond Seres
Botond Seres
ScreamingBox developer extraordinaire.
Dave Erickson
Dave Erickson
Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.
What’s a company business culture and how can it help your company grow?
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