Software As A Service SaaS, Product Value, Price and Positioning For SUCCESS
In this podcast Dave Erickson and his esteemed co-host Botond Seres are going to determine the value of a SasS Product with Dan Balcauski, Founder and Principal Consultant of Product Tranquility.
In 2019, Dan founded Product Tranquility, where he helps high-volume B2B SaaS CEOs refine pricing and packaging strategies for new products. A TopTal - certified Top 3% Product Management Professional, he also contributes to the Kellogg Executive Education course on Product Strategy.
For over 15 years, Dan has managed products across their life cycles, from concept to end-of-life, in industries including consumer internet, mobile, IT software, and hardware, serving companies from startups to multinational enterprises.
Before founding Product Tranquility, Dan completed a solo round-the-world expedition to 21 countries, where he engaged in life-changing volunteer work. Previously, he was Head of Product at LawnStarter, a two-sided marketplace for lawn care, and he was also a Principal Product Strategist at SolarWinds, where he helped shape growth strategies after its $4B acquisition.
Timeline Summary:
0:00 Introduction to the Podcast and Guest
2:26 Dan's Transition from Engineering to Product Management
5:21 The Concept of Product Tranquility
7:09 Current Trends in SaaS Software
9:01 The Role of AI in SaaS Development
13:59 Pricing Strategies for SaaS Products
20:57 When does the Freemium Model Actually Work?
31:50 Determining Value in SaaS Products
34:01 Customer Segmentation and Value Communication
41:02 Price setting based on competitor pricing versus finding a real value
51:47 Pricing Discovery Methodologies
53:43 Willingness to Pay
1:00:49 Evaluating and Adjusting Pricing
1:10:55 The Future of SaaS and AI
1:15:35 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Dan Balcauski = https://www.linkedin.com/in/balcauski/
Website = https://www.producttranquility.com/#home
In 2019, Dan founded Product Tranquility, where he helps high-volume B2B SaaS CEOs refine pricing and packaging strategies for new products. A TopTal - certified Top 3% Product Management Professional, he also contributes to the Kellogg Executive Education course on Product Strategy.
For over 15 years, Dan has managed products across their life cycles, from concept to end-of-life, in industries including consumer internet, mobile, IT software, and hardware, serving companies from startups to multinational enterprises.
Before founding Product Tranquility, Dan completed a solo round-the-world expedition to 21 countries, where he engaged in life-changing volunteer work. Previously, he was Head of Product at LawnStarter, a two-sided marketplace for lawn care, and he was also a Principal Product Strategist at SolarWinds, where he helped shape growth strategies after its $4B acquisition.
Timeline Summary:
0:00 Introduction to the Podcast and Guest
2:26 Dan's Transition from Engineering to Product Management
5:21 The Concept of Product Tranquility
7:09 Current Trends in SaaS Software
9:01 The Role of AI in SaaS Development
13:59 Pricing Strategies for SaaS Products
20:57 When does the Freemium Model Actually Work?
31:50 Determining Value in SaaS Products
34:01 Customer Segmentation and Value Communication
41:02 Price setting based on competitor pricing versus finding a real value
51:47 Pricing Discovery Methodologies
53:43 Willingness to Pay
1:00:49 Evaluating and Adjusting Pricing
1:10:55 The Future of SaaS and AI
1:15:35 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Dan Balcauski = https://www.linkedin.com/in/balcauski/
Website = https://www.producttranquility.com/#home
Creators and Guests
Host
Dave Erickson
Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.
Guest
Dan Balcauski
In 2019, Dan founded Product Tranquility, where he helps high-volume B2B SaaS CEOs refine pricing and packaging strategies for new products. A TopTal - certified Top 3% Product Management Professional, he also contributes to the Kellogg Executive Education course on Product Strategy. For over 15 years, Dan has managed products across their life cycles, from concept to end-of-life, in industries including consumer internet, mobile, IT software, and hardware, serving companies from startups to multinational enterprises. Before founding Product Tranquility, Dan completed a solo round-the-world expedition to 21 countries, where he engaged in life-changing volunteer work. Previously, he was Head of Product at LawnStarter, a two-sided marketplace for lawn care, and he was also a Principal Product Strategist at SolarWinds, where he helped shape growth strategies after its $4B acquisition.
