Strategies on How to PIVOT a Business from Failing to SUCCESSFUL
In this podcast, Botond Seres and Dave Erickson are going to figure out how you can successfully pivot your business and how AI will play into your future; with Ari Block - Techstars Alumni and Author.
Ari is a dynamic entrepreneur and global technology leader whose career bridges military intelligence, forensic technology, and the startup world. His passion for innovation began early - at just eight years old, he founded his first company repairing computers for local businesses.
By age 15, he had - built and successfully exited - a B2B sales platform start-up. This early trajectory laid the foundation for a career defined by ingenuity, resilience, and a relentless drive to create impact through technology.
Ari went on to serve in military intelligence before joining Cellebrite, a global leader in digital forensics. There, he played a key role in developing advanced forensic tools that are used worldwide by law enforcement, military, and intelligence agencies - to extract and analyze digital evidence.
Beyond forensics, Ari has founded and mentored startups through Techstars, guiding founders - on product development, fundraising, and go-to-market strategies.
Timeline Summary
0:00 Introduction to the Podcast and Guest
1:48 Transition from Digital Forensics to Startup Mentoring
5:02 Lessons from TechStars on Investing and Entrepreneurship
6:53 The Importance of Founder Cohesion and Product Market Fit
13:43 Defining a Business Pivot and Analyzing Market Signals
20:54 Framework for Analyzing Market Signals
23:42 Cohorted Analysis and Avoiding Broad Business Changes
25:57 Product Market Fit and Continuous Analysis
31:01 Impact of AI on Business and Market Dynamics
32:23 Ari Block's Current Work and Future Plans
37:12 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Ari Block = https://www.linkedin.com/in/ariblock/
Website = https://smokeeaters.ai/
ADDITIONAL ARI BLOCK BIO THOUGHTS
Success Stories
My attitude of taking on challenges has yielded success in multiple areas extending beyond my core expertise of engineering and product management.
Algorithm Innovation
I implemented new algorithms for manufacturing analytics clients, requiring between 20 to 100+ algorithms for each customer. One of these algorithms typically took 3-6 weeks to develop. I proposed a mathematical layer to overlay the API that would shorten development time to hours. This idea was initially rejected as impossible by managers and the engineering team. I requested and was approved to develop the mathematical abstraction in my free time without additional resources. The resulting product accelerated revenue recognition 100-fold, and I was recognized for this innovation.
Complex Software Development Turnaround
A software project had been in development for two years, delaying $1.2 million in monthly revenue. There was no expected completion date, with new complexities and blame games ongoing. The project was transferred to my ownership, and within three months, we had built the system from scratch and created a million dollar revenue stream.
Product Strategy
I advocated for and implemented an analytics system for our hardware units, which surprisingly reported only 5% of the expected product usage. This revelation, combined with my market trend research, drove a decision to divert company resources to a new product line due to market risk. This pivot was accepted and ultimately led to a company exit, with over 60% of the company's revenue coming from this product innovation.
Customer Churn Prevention
While the American business units' SaaS implementations were failing across the board, my European implementations were successful. I successfully recovered these customers, who became long-term clients, including Apple, Qualcomm, Honeywell, and Fiat. Additionally, I defined the process and created collateral for successful implementations, which the team continued to use years after my departure.
Ari is a dynamic entrepreneur and global technology leader whose career bridges military intelligence, forensic technology, and the startup world. His passion for innovation began early - at just eight years old, he founded his first company repairing computers for local businesses.
By age 15, he had - built and successfully exited - a B2B sales platform start-up. This early trajectory laid the foundation for a career defined by ingenuity, resilience, and a relentless drive to create impact through technology.
Ari went on to serve in military intelligence before joining Cellebrite, a global leader in digital forensics. There, he played a key role in developing advanced forensic tools that are used worldwide by law enforcement, military, and intelligence agencies - to extract and analyze digital evidence.
Beyond forensics, Ari has founded and mentored startups through Techstars, guiding founders - on product development, fundraising, and go-to-market strategies.
Timeline Summary
0:00 Introduction to the Podcast and Guest
1:48 Transition from Digital Forensics to Startup Mentoring
5:02 Lessons from TechStars on Investing and Entrepreneurship
6:53 The Importance of Founder Cohesion and Product Market Fit
13:43 Defining a Business Pivot and Analyzing Market Signals
20:54 Framework for Analyzing Market Signals
23:42 Cohorted Analysis and Avoiding Broad Business Changes
25:57 Product Market Fit and Continuous Analysis
31:01 Impact of AI on Business and Market Dynamics
32:23 Ari Block's Current Work and Future Plans
37:12 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Ari Block = https://www.linkedin.com/in/ariblock/
Website = https://smokeeaters.ai/
ADDITIONAL ARI BLOCK BIO THOUGHTS
Success Stories
My attitude of taking on challenges has yielded success in multiple areas extending beyond my core expertise of engineering and product management.
Algorithm Innovation
I implemented new algorithms for manufacturing analytics clients, requiring between 20 to 100+ algorithms for each customer. One of these algorithms typically took 3-6 weeks to develop. I proposed a mathematical layer to overlay the API that would shorten development time to hours. This idea was initially rejected as impossible by managers and the engineering team. I requested and was approved to develop the mathematical abstraction in my free time without additional resources. The resulting product accelerated revenue recognition 100-fold, and I was recognized for this innovation.
Complex Software Development Turnaround
A software project had been in development for two years, delaying $1.2 million in monthly revenue. There was no expected completion date, with new complexities and blame games ongoing. The project was transferred to my ownership, and within three months, we had built the system from scratch and created a million dollar revenue stream.
Product Strategy
I advocated for and implemented an analytics system for our hardware units, which surprisingly reported only 5% of the expected product usage. This revelation, combined with my market trend research, drove a decision to divert company resources to a new product line due to market risk. This pivot was accepted and ultimately led to a company exit, with over 60% of the company's revenue coming from this product innovation.
Customer Churn Prevention
While the American business units' SaaS implementations were failing across the board, my European implementations were successful. I successfully recovered these customers, who became long-term clients, including Apple, Qualcomm, Honeywell, and Fiat. Additionally, I defined the process and created collateral for successful implementations, which the team continued to use years after my departure.
Creators and Guests
Host
Dave Erickson
Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.
Guest
Ari Block
Ari is a dynamic entrepreneur and global technology leader whose career bridges military intelligence, forensic technology, and the startup world. His passion for innovation began early - at just eight years old, he founded his first company repairing computers for local businesses. By age 15, he had - built and successfully exited - a B2B sales platform start-up. This early trajectory laid the foundation for a career defined by ingenuity, resilience, and a relentless drive to create impact through technology. Ari went on to serve in military intelligence before joining Cellebrite, a global leader in digital forensics. There, he played a key role in developing advanced forensic tools that are used worldwide by law enforcement, military, and intelligence agencies - to extract and analyze digital evidence. Beyond forensics, Ari has founded and mentored startups through Techstars, guiding founders - on product development, fundraising, and go-to-market strategies.
