The Metaverse - The Place To Be

In this podcast, we have invited Metaverse and Web 3.0 expert Ely Santos, to help us understand just what is the Metaverse, how it works, what are the technology and business opportunities it offers. Ely has an extensive IT background and a very impressive marketing background, and has worked for some big companies such as Johnson & Johnson and Mars group. He is currently head of Metavertising, helping brands to create experiences and navigate Web3 and the Metaverse. Today, he is going to help us wrap our arms around the Web 3.0, and go into all the tech and business that is currently swirling around the Metaverse. To catch up with all our Podcasts, please go to = You can find the video version here =
The Metaverse is Internet and Web 3.0 components that are viewed by many as a single, universal and immersive virtual world. Visiting this virtual “world” is facilitated by the use of virtual reality (VR) and augmented reality (AR) headsets. Many people simply say the metaverse is a network of 3D virtual worlds focused on social connections with users.

In this Podcast, your host Dave Erickson and Botond Seres discuss many of the details of the Metaverse with Web 3.0 and Metaverse expert Ely Santos from Metavertising.

The term "metaverse" was first described 30 years ago in the 1992 science fiction novel Snow Crash by Neal Stephenson, as a combination of "meta" and "universe." 

Currently, Metaverse development is often linked to advancing virtual reality technology due to increasing demands for user immersion, and now the primary motivator of the development of the Metaverse is Facebook, which changed it’s name to Meta just to show the world where it is going as a company.

In this Podcast, we start by discussing exactly what the Metaverse is, and how it is currently accessed and developed.

This raises lots of questions, such as:
  • How much of Web 2.0 technologies are now considered Web 3.0 and part of the Metaverse? 
  • Can people experience the Metaverse without having AR goggles and all that VR stuff?
  • Are they going to have to come up with either an updated browser or a new type of browser to allow people to experience Web 3.0 and the Metaverse more fully?
  • How big a challenge is the interoperability of Metaverse components between the different sections of the Metaverse?
  • What will shopping and buying be like in the Metaverse?
  • What are some of the examples and case studies of how companies are trying to market and sell in the Metaverse?
  • What are Avatars and what are some of the issues surrounding them in the Metaverse? 
  • What is the future of 3D virtual fashion?
  • How is the Metaverse dealing with race and inclusion?
  • How can businesses figure out how to do business in the Metaverse, and how they can take advantage of the Metaverse to grow their businesses?
  • What roles do NFT’s play in the Metaverse?
Join our hosts and our guests, as they swim around the Metaverse and answer all these questions and more.

If you have questions for our Podcast Hosts or Guest, you can reach them here: 

Dave Erickson =

Botond Seres =

GUEST: Ely Santos =
Metavertising Podcast =

To catch up with all our Podcasts, please go to =   
You can find the video version of this Podcast here =

Creators and Guests

Botond Seres
Botond Seres
ScreamingBox developer extraordinaire.
Dave Erickson
Dave Erickson
Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.
The Metaverse - The Place To Be
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