The ποΈπ SECRETS πποΈ of B2B Marketing To Large Enterprise Companies
In this podcast, Botond Seres, and Dave Erickson, are going to see into the global world of B2B Marketing, with our guest Reggie James, Founder of Digital Clarity.
Getting his start in publishing, and then working for AltaVista & Yahoo as a Business Development leader for search and publishing services; Reggie gained a deep understanding of how to sell and market B2B with some of the biggest global companies.
20 years ago he founded his Digital Marketing agency Digital Clarity, which is focused on Digital Marketing and customer acquisition strategies, Paid Search and SEO campaigns across various vertical sectors and helping CEOβs grow their businesses in the digital economy.
Summary Timeline:
0:00 Unique challenges faced by B2B tech companies in marketing their products/services.
7:19 B2B sales strategies for tech companies.
17:06 B2B marketing strategies, focusing on authenticity and human connection.
24:02 Branding and authenticity in the tech industry.
31:37 Marketing strategies and the importance of understanding core customers.
36:30 Advertising and branding, focusing on authenticity and consistency.
43:07 The future of B2B marketing, sustainability, and adapting to change.
50:27 B2B marketing strategies and the role of human connection in sales.
54:14 AI in digital marketing
56:15 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Reggie James = https://uk.linkedin.com/in/reggiejames
Website = https://www.digital-clarity.com/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
ADDITION NOTES:
Reggie James: Helping CEOβs grow their businesses in the digital economy | Founder Digital Clarity, Trusted Advisor, Experienced Digital Strategist & B2B Growth Specialist
Helping forward thinking companies serious about online growth through search, social media and content marketing.
Each week I am fortunate enough to speak to several business owners and senior marketers who have a decent digital presence though they can often feel they deserve more. Typically I help directors and companies who:
β’ Have a good web presence however a dip in statistics, especially Google and Social Media, means they have missed their targets
β’ Appreciate the power of digital marketing but just canβt dedicate the time and energy, resulting in a loss of easily earned revenue
β’ Have a great service though feel they are not conveying this to the right audience and in turn losing out to competition
Through the agency Digital Clarity we offer:
β’ Consultancy in Digital Marketing and customer acquisition strategies.
β’ Running Paid Search and SEO campaign across various vertical sector
β’ Social Media strategy, planning and execution
β’ Auditing web assets (websites, apps etc.) fixing and optimising
Having worked at Search Engines and marketing led organisations over the years, my agency has been critical to the success of numerous companies, having helped them achieve amazing returns that have transformed their organisations.
Experience:
Founder Digital Clarity / Exec. Dir. DBMM Group, Inc.Founder Digital Clarity / Exec. Dir. DBMM Group, Inc.
Digital ClarityDigital Clarity
Jan 2002 - Present Β· 22 yrs 3 mos
London, United Kingdom & Los Angeles, USLondon, United Kingdom & Los Angeles, US
Digital Communication, Digital Strategy and +3 skills
Forget B2B or B2C, itβs Human to Human - Digital ClarityForget B2B or B2C, itβs Human to Human - Digital Clarity
The lines between marketing B2B and B2C are blurred. With 95% of people not looking to buy at any given time, the new world looks at experience and emotion. We help you engage with your clients - not sell to them.The lines between marketing B2B and B2C are blurred. With 95% of people not looking to buy at any given time, the new world looks at experience and emotion. We help you engage with your clients - not sell to them.
Yahoo
Business Development, EMEA | AltaVista & Yahoo Inc.Business Development
Jan 1999 - Sep 2001 Β· 2 yrs 9 mos
London, United KingdomLondon, United Kingdom
Yahoo & Google Together Again In New Search DealYahoo & Google Together Again In New Search Deal
International Sales EMEAInternational Sales EMEA
Yahoo! NewsYahoo! News
1999 - 2001 Β· 2 yrs
Singapore & LondonSingapore & London
Getting his start in publishing, and then working for AltaVista & Yahoo as a Business Development leader for search and publishing services; Reggie gained a deep understanding of how to sell and market B2B with some of the biggest global companies.
20 years ago he founded his Digital Marketing agency Digital Clarity, which is focused on Digital Marketing and customer acquisition strategies, Paid Search and SEO campaigns across various vertical sectors and helping CEOβs grow their businesses in the digital economy.
Summary Timeline:
0:00 Unique challenges faced by B2B tech companies in marketing their products/services.
7:19 B2B sales strategies for tech companies.
17:06 B2B marketing strategies, focusing on authenticity and human connection.
24:02 Branding and authenticity in the tech industry.
31:37 Marketing strategies and the importance of understanding core customers.
36:30 Advertising and branding, focusing on authenticity and consistency.
43:07 The future of B2B marketing, sustainability, and adapting to change.
50:27 B2B marketing strategies and the role of human connection in sales.
54:14 AI in digital marketing
56:15 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Reggie James = https://uk.linkedin.com/in/reggiejames
Website = https://www.digital-clarity.com/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
ADDITION NOTES:
Reggie James: Helping CEOβs grow their businesses in the digital economy | Founder Digital Clarity, Trusted Advisor, Experienced Digital Strategist & B2B Growth Specialist
Helping forward thinking companies serious about online growth through search, social media and content marketing.
Each week I am fortunate enough to speak to several business owners and senior marketers who have a decent digital presence though they can often feel they deserve more. Typically I help directors and companies who:
β’ Have a good web presence however a dip in statistics, especially Google and Social Media, means they have missed their targets
β’ Appreciate the power of digital marketing but just canβt dedicate the time and energy, resulting in a loss of easily earned revenue
β’ Have a great service though feel they are not conveying this to the right audience and in turn losing out to competition
Through the agency Digital Clarity we offer:
β’ Consultancy in Digital Marketing and customer acquisition strategies.
β’ Running Paid Search and SEO campaign across various vertical sector
β’ Social Media strategy, planning and execution
β’ Auditing web assets (websites, apps etc.) fixing and optimising
Having worked at Search Engines and marketing led organisations over the years, my agency has been critical to the success of numerous companies, having helped them achieve amazing returns that have transformed their organisations.
Experience:
Founder Digital Clarity / Exec. Dir. DBMM Group, Inc.Founder Digital Clarity / Exec. Dir. DBMM Group, Inc.
Digital ClarityDigital Clarity
Jan 2002 - Present Β· 22 yrs 3 mos
London, United Kingdom & Los Angeles, USLondon, United Kingdom & Los Angeles, US
Digital Communication, Digital Strategy and +3 skills
Forget B2B or B2C, itβs Human to Human - Digital ClarityForget B2B or B2C, itβs Human to Human - Digital Clarity
The lines between marketing B2B and B2C are blurred. With 95% of people not looking to buy at any given time, the new world looks at experience and emotion. We help you engage with your clients - not sell to them.The lines between marketing B2B and B2C are blurred. With 95% of people not looking to buy at any given time, the new world looks at experience and emotion. We help you engage with your clients - not sell to them.
Yahoo
Business Development, EMEA | AltaVista & Yahoo Inc.Business Development
Jan 1999 - Sep 2001 Β· 2 yrs 9 mos
London, United KingdomLondon, United Kingdom
Yahoo & Google Together Again In New Search DealYahoo & Google Together Again In New Search Deal
International Sales EMEAInternational Sales EMEA
Yahoo! NewsYahoo! News
1999 - 2001 Β· 2 yrs
Singapore & LondonSingapore & London
Creators and Guests
Host
Dave Erickson
Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.
