What is A/B testing and how you can use it to grow your MARKETING and SALES conversions.

Making the wrong decision can cost you $Thousands, but can A/B Testing make you $Millions?

In this ScreamingBox podcast, hosts Botond Seres and Dave Erickson, are going to see if A is better than B by talking with Nils Koppelmann - founder of 3Tech

A key to successful marketing and sales initiatives is to use an iterative approach and testing everything you do to find out what will get the best results. An A/B testing strategy is one of the best ways to find out what really works.

Our guest Nils Koppelmann has a background in software engineering and design, and studied Computer Science in Berlin. He focuses on helping mission-driven companies grow online and enables them to make better decisions.

In this Podcast, we are going to test the limits of A/B testing and find out if it can help your business grow!

Summary Timeline:
00:03 - A/B testing for business growth.
06:30 - A/B testing and its importance in verifying assumptions.
12:54 - Segmenting website traffic for A/B testing.
17:32 - A/B testing and segmentation in web development.
23:05 - A/B testing and user research for landing page optimization.
27:59 - CRO strategies and redesigning websites.
35:23 - A/B testing for business growth and customer needs.
39:37 - A/B testing for websites and emails.
46:10 - A/B testing and optimizing website performance.
53:26 - A/B testing and conversion rate optimization.
56:26 - The future of A/B testing.
58:04 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Nils Koppelmann = https://www.linkedin.com/in/nils-koppelmann/ 

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

Short bio
For the last 8+ years, Nils has been working with businesses of all sizes in helping them grow. In the beginnings, he focused primarily on web design and development and later transitioned into the data-driven growth approach that now builds the basis for his work with 3tech GmbH. While continuously working on personal and client projects, he also studied Computer Science in Berlin. He started his professional career as a freelancer before finishing high school and two years later, in 2017, founded 3tech. He focuses on helping mission-driven e-commerce companies grow and enables them to make better decisions. His work evolves around conversion optimization and experimentation.

Creators and Guests

Botond Seres
Botond Seres
ScreamingBox developer extraordinaire.
Dave Erickson
Dave Erickson
Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.
What is A/B testing and how you can use it to grow your MARKETING and SALES conversions.
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