What is Geofencing, and how can you use Geofenced Advertising to explode your business growth?
What Is Geofencing and Geofenced Advertising & Marketing, and how you can use it to explode your business growth!
Did you know that Geofencing can actually help your business grow? In this podcast we are going to find out about one of the newest advertising and marketing technologies - Geofencing.
Dave Erickson and Botond Seres are going to try to figure out what side of the geofence they are on, by talking with Jeff Swartz - CEO of Ethic Advertising.
Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is founder of Ethic Advertising Agency, an agency that specializes in hyper-targeted digital advertising and creative services.
He is also the author of the e-book “9 Reasons Advertising Doesn't Work.” Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam.
In this podcast, we dig deep into the nuts and bolts of Geofencing and Geofence advertising. In addition, we discuss Jeff's new Geofencing platform that helps SMB’s start and run Geofencing advertising campaigns on their own:.
00:03 - Introduction.
02:00 - What is Geofencing?
04:49 - How does Geofencing work?
09:20 - Example of Geofencing application
12:19 - Targeting details of geofence advertising.
14:02 - Bidding system for ads.
19:45 - Turning off Geofencing.
25:27 - How to use Geofencing in e-commerce.
29:21 - Using geofence to identify conversion fence users.
34:24 - What is Qujam and how does the platform work and who is it intended for?
39:38 - Advertising on Qujam.
41:29 - Artificial Intelligence and Geofencing.
46:43 - Setting up a geo-fencing platform.
53:05 - The importance of Geofencing and geofence set-up.
54:26 - Ad creative and conversion.
57:40 - The importance of having a search-based strategy.
59:13 - What is the future of Geofencing?
1:00:20 - How do people access Qujam?
1:01:49 - Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Jeff Swartz = https://www.linkedin.com/in/jeffreymswartz/
Qujam = https://qujam.com
To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/
Additional Info:
Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is the founder and CEO of Ethic Advertising Agency which specializes in hyper-targeted digital advertising and creative services. Jeff and Ethic Advertising have been recognized by the Telly Awards, Top 100 Magazine and the Hermes Creative Awards. He is also the author of the e-book “9 Reasons Advertising Doesn't Work.” Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam.
Geofence advertising uses GPS data (and Wi-fi data if available as a second data check) to identify devices that have been at a specific location during a specific period of time. We then serve OTT, CTV, banner/display, and/or video pre-roll advertisements to the device in the geofence and other devices connected to the originally captured device.
In other words, Qujam will allow you to serve digital ads to people who were physically at a hyper-specific location like your competitor's store, a service area/neighborhood, your own store location(s), people within walking distance to you, your customer's place of work, and more.
Did you know that Geofencing can actually help your business grow? In this podcast we are going to find out about one of the newest advertising and marketing technologies - Geofencing.
Dave Erickson and Botond Seres are going to try to figure out what side of the geofence they are on, by talking with Jeff Swartz - CEO of Ethic Advertising.
Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is founder of Ethic Advertising Agency, an agency that specializes in hyper-targeted digital advertising and creative services.
He is also the author of the e-book “9 Reasons Advertising Doesn't Work.” Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam.
In this podcast, we dig deep into the nuts and bolts of Geofencing and Geofence advertising. In addition, we discuss Jeff's new Geofencing platform that helps SMB’s start and run Geofencing advertising campaigns on their own:.
00:03 - Introduction.
02:00 - What is Geofencing?
04:49 - How does Geofencing work?
09:20 - Example of Geofencing application
12:19 - Targeting details of geofence advertising.
14:02 - Bidding system for ads.
19:45 - Turning off Geofencing.
25:27 - How to use Geofencing in e-commerce.
29:21 - Using geofence to identify conversion fence users.
34:24 - What is Qujam and how does the platform work and who is it intended for?
39:38 - Advertising on Qujam.
41:29 - Artificial Intelligence and Geofencing.
46:43 - Setting up a geo-fencing platform.
53:05 - The importance of Geofencing and geofence set-up.
54:26 - Ad creative and conversion.
57:40 - The importance of having a search-based strategy.
59:13 - What is the future of Geofencing?
1:00:20 - How do people access Qujam?
1:01:49 - Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Jeff Swartz = https://www.linkedin.com/in/jeffreymswartz/
Qujam = https://qujam.com
To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/
Additional Info:
Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is the founder and CEO of Ethic Advertising Agency which specializes in hyper-targeted digital advertising and creative services. Jeff and Ethic Advertising have been recognized by the Telly Awards, Top 100 Magazine and the Hermes Creative Awards. He is also the author of the e-book “9 Reasons Advertising Doesn't Work.” Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam.
Geofence advertising uses GPS data (and Wi-fi data if available as a second data check) to identify devices that have been at a specific location during a specific period of time. We then serve OTT, CTV, banner/display, and/or video pre-roll advertisements to the device in the geofence and other devices connected to the originally captured device.
In other words, Qujam will allow you to serve digital ads to people who were physically at a hyper-specific location like your competitor's store, a service area/neighborhood, your own store location(s), people within walking distance to you, your customer's place of work, and more.
Creators and Guests
Host
Dave Erickson
Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.
