How to Productize a Digital Service Business for Additional 🚀📈 Growth and 💲 Profit 💲
In this podcast Dave Erickson and Botond Seres are going to try to grow their understanding of the Productization of Services - with Jay Melone, Founder & Growth Strategist of Profit Ladder.
In 2010 Jay founded a digital agency called New Haircut, and spent 14 years as a B2B Service provider. After many years of struggling with business growth, he started productizing the services his business offered, and as a result was able to stabilize revenue and grow his company.
After seeing the results he generated for his own business Jay started Profit Ladder, where he helps B2B Service providers grow their pipeline and profits by creating scalable offers from their high-ticket services.
SUMMARY TIMELINE:
0:00 Productizing Services: Introduction and Challenges
2:00 Initial Motivations and Sales Challenge
7:08 Productization Techniques and Client Engagement
11:18 Identifying Services for Productization
13:06 Productization of Service Flows and Retainers
17:32 Steps to Productize Services
22:27 From One-to-One to One-to-Many
29:58 Overcoming Fears and Challenges
49:42 The Future of Productization
56:03 Profit Ladder and Client Services
57:10 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Jay Melone = https://www.linkedin.com/in/jaymelone/
Profit Ladder Newsletter = https://newsletter.profitladder.net/subscribe
Website = https://profit-accelerator.profitladder.net/
In 2010 Jay founded a digital agency called New Haircut, and spent 14 years as a B2B Service provider. After many years of struggling with business growth, he started productizing the services his business offered, and as a result was able to stabilize revenue and grow his company.
After seeing the results he generated for his own business Jay started Profit Ladder, where he helps B2B Service providers grow their pipeline and profits by creating scalable offers from their high-ticket services.
SUMMARY TIMELINE:
0:00 Productizing Services: Introduction and Challenges
2:00 Initial Motivations and Sales Challenge
7:08 Productization Techniques and Client Engagement
11:18 Identifying Services for Productization
13:06 Productization of Service Flows and Retainers
17:32 Steps to Productize Services
22:27 From One-to-One to One-to-Many
29:58 Overcoming Fears and Challenges
49:42 The Future of Productization
56:03 Profit Ladder and Client Services
57:10 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Jay Melone = https://www.linkedin.com/in/jaymelone/
Profit Ladder Newsletter = https://newsletter.profitladder.net/subscribe
Website = https://profit-accelerator.profitladder.net/
Creators and Guests
Host
Dave Erickson
Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, software development, contract electronics manufacturing, PR, social media, advertising, SEO, SEM, and international business. A serial entrepreneur, he has started and owned businesses in the USA and Europe, as well as doing extensive business in Asia, and even finding time to serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he was a primary partner in building the Fatal1ty gaming brand and licensing program; and ran an internet marketing company he founded in 2002, whose clients include Gunthy-Ranker, Qualcomm, Goldline, and Tigertext.
Guest
Jay Melone
Jay Melone, Founder & Growth Strategist of Profit Ladder. In 2010 Jay founded a digital agency called New Haircut, and spent 14 years as a B2B Service provider. After many years of struggling with business growth, he started productizing the services his business offered - and as a result was able to stabilize revenue and grow his company. After seeing the results he generated for his own business Jay started Profit Ladder, where he helps B2B Service providers grow their pipeline and profits by creating scalable offers from their high-ticket services.
