The secrets to making successful business pitches and pitch presentations.

Need To Make A MILLION Dollar Business Pitch? Here are the SECRETS from an expert!

In this month’s podcast; Dave Erickson and Botond Seres are looking to learn how to make the ultimate pitch with our guest Glenn Rudin.

Glenn is a Product Development Consultant and Coach with extensive experience in both Marketing and Sales, and now specializes in break through Messaging, Brand Development and Product Creation.

Working for companies such as Revlon & Shiseido - Glenn developed his business winning sales and marketing strategies.

Later, he created and sold numerous consumer products to some of the largest retailers in the world including: Walmart, Target, CVS, Macy's and Lowes.

In this podcast we are going to find out how to develop a Unique Selling Proposition (USP) and build it into a pitch that will grow a business.

Glenn helps Companies make sure their Sales and Marketing MESSAGE is Crystal Clear.

He is “The Message Master” who helps companies find their Unique Selling Proposition (USP) and points of Differentiation (MESSAGING), so that they stand out in their marketplace when compared to their competition.

A Company doesn’t get a 2nd chance to make a positive impression. Confused customers don't ask - they simply move on to the next choice in the marketplace. That is why it is so important to get your messaging right.

In this podcast, Glenn talks about creating the Perfect Message for your Company. Developing your Unique Selling Proposition (USP), and training how to deliver a great pitch.

MESSAGING is the key to a company’s marketing and sales communications. It is critical for an a company’s Elevator Pitch, Website Landing Page, Promotional Materials, Business Cards, Newsletters, and all other public facing and internal marketing.

00:32 - Intro to Glenn Rudin
01:50 - What Experience in Sales and Marketing did you get in the corporate world?
03:48 - How important is messaging and branding for a start-up?
05:20 - How important is messaging for the sales side?
10:15 - Simplify your messaging.
12:27 - What are the components of a successful pitch?
20:08 - Goal of an elevator pitch.
24:24 - How to get an emotional investment in your pitch.
27:17 - Imagery and messaging.
31:00 - Differentiation messaging.
34:00 - The value of the cool factor.
39:16 - Determining your audience.
46:16 - Live pitching vs. Remote pitching.
50:00 - How to close a pitch and make a call to action?
54:28 - What advice do you have for people making thier first pitch or just starting out?
57:30 - Share your ideas when appropriate.
59:21 - Contact information for Glenn.
1:02:00 - Outro and close.

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson =

Botond Seres =

GUEST: Glenn Rudin =

Guest's Website =

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The secrets to making successful business pitches and pitch presentations.
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